It’s tough being a teenage girl. At least that’s what I’ve been told. What I do know for sure is that I’m the go to copywriter for adidas International when they need to write ads and content for their teen girls target group. The following newsletters are for the adidas NEO by Selena Gomez, adidas Originals by Rita Ora, and adidas Originals by Topshop collections. These campaigns were featured across all of Europe, with my English copy translated for each market to ensure brand consistency.
TAYYART 