Every year, people all over the world go into a rumour frenzy about the release of the next iPhone. I took this opportunity to gain a viral reaction for Vodafone Australia’s iPhone registration page. With so many media outlets reporting on these rumours, I created a banner to end the rumours. The result? All eyes were on us and what we knew. It was an overnight global hit, with some of the biggest tech sites in the world picking up on our page – all organically. No fake seeding. No favours. No PR trickery. We achieved our largest ever number of customers signing up for our iPhone release marketing list, with the majority of our base following through with a purchase.
Some of the many articles about my banner.