Derrick Rose

I had the pleasure of writing for Derrick Rose while heading up the copy for the adidas Training category. This was part of the Never Done global campaign, which included in-depth interviews, product information, newsletters, social integration, and training routines developed with EXOS, the leaders of human performance.

adidas Training x Derrick Rose campaign landing page
adidas Training men’s newsletter
Derrick Rose interview + EXOS training guide
Derrick Rose interview + EXOS training guide
Content update newsletter for Derrick Rose
Derrick Rose interview + EXOS training guide
adidas Training men’s sign-up confirmation newsletter

James Rodriguez

I had the pleasure of writing for James Rodriguez while heading up the copy for the adidas Training category. This was part of the Never Done global campaign, which included in-depth interviews, product information, newsletters, social integration, and training routines developed with EXOS, the leaders of human performance.

adidas Training x James Rodriguez campaign landing page
James Rodriguez interview + EXOS training guide
adidas Training men’s sign-up confirmation newsletter
adidas Training men’s newsletter
Next phase James Rodriguez interview + EXOS training guide

Karlie Kloss

I had the pleasure of writing for Karlie Kloss while heading up the copy for the adidas Training category. This was part of the Never Done global campaign, which included in-depth interviews, product information, newsletters, social integration, and training routines developed with EXOS, the leaders of human performance.

adidas Training x Karlie Kloss campaign landing page
Karlie Kloss interview + EXOS training guide
adidas Training women’s sign-up newsletter
adidas Training women’s newsletter
adidas Training women’s newsletter for campaign updates
adidas Training x Karlie Kloss story update + EXOS training guide

I Want I Can

Something a little personal: Growing up, I was always obsessed with the world of advertising – from being glued to the TV while watching Bewitched to all the wonderful messages from the brands I admired most. adidas has always been one of those brands. Their ‘I Want I Can’ campaign from the mid-80s was so strong that it stuck with me to this day. I still recall their ‘I Want I Can’ sticker proudly stuck up on my bedroom wall right next to a Ferrari Testarossa poster and some magazine cut outs. Being asked to write the material for the ZX Flux I Want I Can pack was one of the greatest privileges in my career. Although this was just a small piece from the brand, it was a significant accomplishment for me to write the reboot for something that inspired my obsession with advertising growing up as a kid. I can only hope that this line will inspire the next generation of copywriters in a few decades time.

adidas Originals ZX Flux I Want I Can - Tim Tayyar, freelance copywriter
The original I Want I Can print ad from 1986.
Original 1986 adidas ZX8000 Ad - Tim Tayyar, freelance copywriter

Selena Gomez + Rita Ora

It’s tough being a teenage girl. At least that’s what I’ve been told. What I do know for sure is that I’m the go to copywriter for adidas International when they need to write ads and content for their teen girls target group. The following newsletters are for the adidas NEO by Selena Gomez, adidas Originals by Rita Ora, and adidas Originals by Topshop collections. These campaigns were featured across all of Europe, with my English copy translated for each market to ensure brand consistency.

adidas NEO Selena Gomez - Tim Tayyar, freelance copywriter
adidas Originals Rita Ora Dragon White Smoke - Tim Tayyar, freelance copywriter
adidas Originals Rita Ora - Tim Tayyar, freelance copywriter
adidas NEO Selena Gomez - Tim Tayyar, freelance copywriter