Niche audience

Toshiba Australia set the goal of leading the ‘classroom revolution’ with their Student Notebook Access Program (SNAP). I set the goal to help Toshiba reach their niche audience of teachers with the following print, editorial and classified ads. Featured in an Australian industry magazine for teachers, these three executions worked in enticing teachers and school admin into choosing Toshiba for their next classroom technology upgrade.

Toshiba print ad - Tim Tayyar, freelance copywriter

 

Toshiba editorial - Tim Tayyar, freelance copywriter

 

Toshiba classified ad - Tim Tayyar, freelance copywriter