Fitness Newsletter

When the resident Reebok copywriter was living it up on holidays, I was asked by adidas Group to support them in writing the Reebok Studio Guide. With no formal training on the Reebok brand and an extraordinarily tight deadline, the inspiration for ‘sweat’ came naturally. The following newsletter was used across all European markets and the USA.

Reebok Studio Guide - Tim Tayyar, freelance copywriter